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Value: $5000

CASE STUDY: Affinity Match Custom Web App

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BACKGROUND

Affinity Match was founded with the vision of creating a dynamic and engaging platform for individuals seeking new and fun ways to connect. The aim was to move beyond traditional dating apps by incorporating interactive design that encourage users to explore friendships, romantic connections, and shared interests in a lighthearted and secure online environment.

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TECHNOLOGY STACK
Next.Js Node.js
MongoDB

DURATION: 06 MONTHS

CHALLENGE

The primary challenge was to develop a web application that stood out in a saturated market by offering unique interactive designs. It was essential for the platform to support high user engagement while maintaining robust security and privacy controls. Additionally, creating a seamless, intuitive user experience that encouraged continuous interaction and retention was crucial.

SOLUTION

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Strategic Planning:

Worked closely with the Affinity Match team to refine their concept based on target user profiles and competitive analysis. Developed a phased rollout plan to introduce features gradually and gauge user response for further refinement.

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User-Centric Design:

Designed a fresh, modern interface that prioritized user engagement and ease of navigation.

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Advanced Technical Architecture:

Selected Next.js for the frontend to leverage its capabilities for fast, scalable, server-rendered React applications. Used Node.js for the backend to manage real-time data processing efficiently and MongoDB for a flexible, scalable database.

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